Hello.

What are you dreaming about?

We’d love to build that for you.

We design & develop products we love.

We’ve worked with brands like Apple, Steve Madden, Panasonic, Cantor Fitzgerald, Dirty Lemon, Carvana, and others.

We have a few products of our own, like All Rise! and Beeper.

We build modern responsive web & mobile apps using technology like React, Next, Python, Rails , Kubernetes & Terraform.

Material Instinct was founded by me, Aaron Smulktis, in 2017.
The majority of code & design here was done by me.

Work

We’ve been lucky to work with some amazing companies, but we build for ourselves too.

Stories

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The Architect

A Cause For Breadth Definitions The Role As It Is Defined In Software Today On Techopedia: “A software architect is a developer who is responsible for the high-level design and strategic planning of new software products. This can include hardware planning as well as the design methodology of the code.” On Wikipedia: “A software architect …

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All Rise! The Game of Real-Life Courtroom Drama

Brooklyn, NY, December 20th, 2023 Can you handle the truth?! Well you better, because we are thrilled to announce the worldwide launch of “All Rise!” — a new mobile game for iOS & Android. Challenge your idea of justice. Take a stand, and guess how courts ruled on intriguing, real-life, legal scenarios. “All Rise!” presents …

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GameDays – Competitive Social Sports Betting

Back in 2021-2022, our design team was enlisted to design & prototype a TikTok-style socially-driven video sharing & sports betting platform. It was complex in nature, as the legality of this newly regulated space posed a significant learning curve from an ethical UX perspective. The creators also wanted something highly-engaging, benefitting from the network effect …

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